BOOSTING BRAND AWARENESS

BOOSTING BRAND AWARENESS

Jun 19, 2025 | Did you know?

Creating a memorable experience that stays in attendee’s memories will get people talking. Word of mouth is still considered one of the strongest forms of marketing. When the experience of a brand is shared online, it increases their network exponentially, creating free user generated content, a long-lasting buzz and free promotion. It also allows for a touch of FOMO for those who are now looking to see where the next expo is. An unforgettable stand also allows a brand to stand out against its competitors, showing how its journey to global success is unfolding right in front of their eyes, with their brand one step ahead in the game of marketing chess.

Strengthen Brand Loyalty

Striking a strong emotional bond between consumers and a brand is essential, as emotional connections play a key role in purchasing decisions. Live events provide the perfect platform to showcase what a brand truly offers; they allow customers to experience a brand fully and create a human connection that is simply impossible online. This personal aspect helps form a deeper connection with the target audience and allows the opportunity to engage with the brand directly, without any online barriers. Loyalty developed in this way can lead to long-term engagement and increased brand success.

Increased Engagement and participation

Creating an experience for customers allows them to fully engage with a brand and its products, leaving a positive and lasting impression. An immersive environment encourages deeper involvement, making it harder for customers to simply walk by. This full immersion in the brand’s creation offers valuable insight through the level of participation, which can be used for post-expo evaluation to measure both interaction and engagement. A memorable event helps a brand stand out in customers’ minds, allowing all marketing efforts to flourish in a physical setting.

HOW EXPERIENTIAL MARKETING IS CHANGING THE GAME FOR INTERACTIVE EVENTS

HOW EXPERIENTIAL MARKETING IS CHANGING THE GAME FOR INTERACTIVE EVENTS

Jun 18, 2025 | Did you know?, Latest News

At Networking events, B2B expos and Business Festivals, brands are going above and beyond to stand out against not only their competitors, but to get the attention of the crowd attending. Experiential Marketing is a fantastic strategy for shows to get people talking. “The bigger, the better” really does mean something in this space where attendees may only have a short period of time to view a brand, and experience everything they have to offer. 

Did you know that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted? 

Creating an experience gives a brand the opportunity to showcase how exceptional they can be, creating memorable experiences for customers in a saturated environment. With a percentage as high as this, it’s bound to change the game. Each year, we see grander designs, more innovative structures, and immersive activities to play. All the while taking something home to keep the conversation going long after the event has ended. Walking around an expo today, it’s clear to see that a stand with a man and a few products simply isn’t going to cut it anymore. No matter what the brand is, it must be eye catching just like a social media post- if it doesn’t pull them in the first second or two, they’ve walked past. Have you noticed the footfall differences dependant on the stand design? Because we sure have. We predict this is only going to increase, which is why Promocube presents a key element to your experiential marketing strategy.